HDS began working with Standard Publishing who was later purchased by David C Cook.
Standard Publishing first asked HDS to design a new comprehensive product catalog. I organized the catalog into sections according to age and color coded each section for easy identification. The brand redesign needed to reflect the company's personalized approach to their products, so images of children, young adults and adults were added to each section.
The Standard Publishing brand gradually moved into the David C Cook brand look with projects like mini books, postcards and ads.