Tecstone Granite was in need of a consistent brand identity.
This began with a new ad campaign. The ads sought to personalize the industry by focusing on a key employee from each department and how they could help the customer become more profitable. The strong diagonal color blocks really highlight the employee photo and play off the strong angles in the Tecstone logo. Campaign included hiring a photographer and scouting locations.
The 200 page Artistic Options Design Book, 2023 Price Book and trade show graphics carried through the new brand look.